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Why SEO Is More Important Than Ever

digital world

SEO, or search engine optimization, is the process by which text and other pertinent materials on a website are arranged in order to attract the attention of web crawlers.  The internet changed the world, and it had a major impact on the way that business is done.  You don’t have to go to the store anymore to get what you want, you can order it online and have it delivered to your home.  With the entired world as potential customers the earning potential in the onine marketplace is enormous.  So why is SEO important? It’s important because all of that massive earning potential means that there is a lot of competition out there.  Everyone wants their piece of the pie and they won’t think twice about cutting you out so they can take your share.  So what you need to do is to use every advantage that you can to make sure you secure your place in the online marketplace.  This means that you need to make sure that your website is SEO compliant

So how do you make sure that your website is search engine optimized?

You do it by consulting with a professional company that specializes in SEO.  At Lund SEO their team of experts can guide you through the often confusing process of making sure that your website is set up the right way.  Don’t make the mistake of trying to do the job yourself.  Chances are that if you are running a website that you are pretty knowledgable and skilled in your field.  You probably spend a lot of time and effort working on your online business to ensure it will succeed.  However just because you are an expert in your field doesn’t mean you are an expert in SEO  So make the smart decision, contact Lund SEO today and let their team of experts help you to succeed.

Still in doubt?

If you still aren’t convinced that you need to make SEO a priority, take a moment to think about how people use the internet.  For example if you are looking to buy a new television do you type in a web address? Or do you use a search engine to find a list of retailers and then click on one of them.  Chances are you use that search engine.  So which result do you think people click on the most often? Is it the one that shows up as result number 100, or is it the first one? This is why SEO is so important.  You need to be one of the top results, and if possible the top result.

SEO is more important than ever before because competition in the onine marketplace is fiercer than ever before.  Not only is competition tough now, it’s only going to keep getting tougher as more and more businesses try to get their share of the money.  So don’t make the mistake of not making SEO a priority for your online business.  Don’t think of hiring Lund SEO as an expense, instead think of it as an investment in the future success of your company.  SEO can make a huge difference in the amount of visitors that come to your site each day, and with more visitors comes more income.

De nemmeste SEO-taktikker du kan implementere i dag

Når eksperter diskuterer SEO, eller søgemaskineoptimering, får de fleste marketingfolk og iværksættere et glasagtig blik i deres øjne, og sender hurtigt deres øjne i en anden retning efter et pusterum. Problemet er, en masse af SEO er teknisk og ganske kedelig, og eksperter vil ofte gå over mere basale taktikker, der stadig producerer store resultater. Ved at fokusere på nogle af disse små enkle metoder, snarere end at forsøge at finde ud af de mere tekniske aspekter af SEO, kan du hurtigt hæve din position i søgemaskinens resultater. Du vil lære det hurtigere, hvilket gør det nemt at anvende disse SEO-ændringer øjblikkeligt, og være i stand til at fortsætte med at bruge dem.

 

Vælg de rigtige søgeord

Et af de største problemer folk har med SEO, er at vælge søgeord, der faktisk genererer trafik. Mens du behøver at vælge søgeord, som folk bruger og har lidt konkurrence, skal du også vælge søgeord, der er relevante for dit indhold.

Du skal også vælge et par søgeord til dine blogindlæg. Det nøjagtige antal, som du har brug for, vil blive bestemt af størrelsen på dit websted og din branche. De fleste små blogs, kan for eksempel kun omfatte et eller to forskellige vigtige nøgleord, mens myndighedswebsteder kan dække hundredvis. Når du har valgt dine vigtigste søgeord, har du brug for at finde flere langhalede søgeord, der relaterer til dine vigtigste søgeord. Disse kan hjælpe med at tjene som inspiration til dine blogindlæg og hjælpe dig med at målrette din hjemmeside til et nichemarked.

 

Små ting der kan forbedre din SEO meget

Når det kommer til at optimere et blogindlæg omkring et søgeord, behøver søgemaskiner ikke bare se, hvor mange gange du brugte ordet. Hver søgemaskine tager META-data i betragtning, når de vælger, hvilke websteder rangerer højere end andre. Dette giver mening, da META-data også har en stor indflydelse på, hvordan din hjemmeside vises for nogen der søger online.

META data består af flere komponenter, men for SEO-formål, vil du oftest fokusere på titlen og beskrivelsen. Have en godt formateret hjemmeside, der relaterer til din META-data appellerer også til søgemaskiner.

3 skridt til at få den perfekte, SEO-venlige META-data, der vil hjælpe dig med at få mere trafik:

 

  1. Skriv en unik titel, der vedrører indholdet af dit indlæg. Brug et langhalet søgeord, men sørg for din titel ikke bare er nøgleordet. For eksempel, “Hvordan man skriver en META-titel på den nemme måde.”
  2. Skriv en kort, men iørefaldende beskrivelse, der tilskynder folk til at klikke. Medtag dine langhalede søgeord og et understøttende søgeord i beskrivelsen. For eksempel, “Lær at skrive en META-titel for at hjælpe dig med at få trafik hurtigt.”

 

  1. Korrekt formatering din webadresse, så det omfatter et søgeord og er let at finde. For eksempel, “eksempel.dk/how-to-write-a-META-title”

 

Målet med META-data er at lokke menneskelige læsere til at klikke på dine links, men også at sende signaler til søgemaskiner ved hjælp af konsistente søgeord såsom SEO

En særlig tak til Jacob Lind SEO for indholdet af artiklen.

Mobile Friendliness in 2016

The latest Google updates has been focused heavily on mobile friendliness. sites that are still not optimised for mobile phones and tablets are currently losing a big portion of their traffic. And by the looks of it, it will only get worse. Studies show that more and more users surf the web through mobile devices instead of the traditional desktops and laptops. And these numbers are thought to keep increasing for a forseeable future. 
Therefore it is vital that any business that is serious about their online ambitions adapt to the market, and Googles new demands. This is not only important from an SEO perspective but also for the overall user experience, which goes hand in hand with both SEO and conversion.
If you’d like to test if your website is mobile friendly you can visit this link; https://www.google.com/webmasters/tools/mobile-friendly/.
The latest update is being rolled out slowly, which means sites that are still not mobile friendly will slowly keep losing their strength.So please make sure you optimize your website today, and keep your online business healthy.
That is all for this time, more updates will be coming shortly.

Over and out!

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